Winerytale helps to turn bottles of wine with connected wine labels that share augmented reality experiences. The technology helps winemakers share much more information, as well as experiences that let consumers see who else is enjoying wine currently.
Dave Chaffey, Managing Director of Winerytale, says "The concept is the ideal way to connect with the Millennials generation - they're the future. They're the 25 to 40 year-olds, at the stage of life where they're just starting to build the wine cellars that they'll be stocking for the next 40-50 years."
Winerytale is rolling out this month for wineries in California, Washington and Oregon. Later in the year, the company has its sights set on opening up the technology to the rest of the United States.
Connected Wine Labels
Winerytale Helps Winemakers Enhance Labels with AR Experiences
Trend Themes
1. Connected Wine Labels - Connecting wine labels with augmented reality experiences to enhance customer engagement.
2. AR Wine Marketing - Using augmented reality as a marketing strategy to engage and connect with millennials in the wine industry.
3. Personalized AR Wine Experiences - Creating personalized augmented reality experiences to allow wine drinkers to see who else is enjoying the wine.
Industry Implications
1. Wine - Providing a new way for wineries to market their wine and connect with customers through augmented reality wine labels.
2. Augmented Reality - Augmented reality technology is being advanced in the wine industry, which opportunities can create disruptive innovation.
3. Marketing and Advertising - Wineries are able to use AR technology in marketing offers and advertising campaigns as it allows to connect with the customers and offer personalized experience.