This back-to-college season, Command Brand and Hannah Brown, two-time New York Times bestselling author, TV personality and lifestyle expert, teamed up to share how students can embrace endless design possibilities with Delulu Design 101.
On TikTok, Gen Z popularized the term "delulu" to express what it means to have delusional or unrelenting belief, and this mindset inspired the online crash course for college students who want to build their dream space with Command Brand's damage-free decorating and organizing products.
To inspire college students to manifest their vision, Command Brand is giving 10 winners $5,000 to bring their design dreams to life. Students can share their delulu design ideas on Instagram, TikTok or YouTube; follow Command Brand on social media; and look for inspiration for others using the #CommandDeluluDesign tag.
Dream Dorm Design Courses
Command Brand & Hannah Brown Inspire Students with "Delulu Design"
Trend Themes
1. Gen-z Design Trends - The Delulu Design concept highlights how Gen-Z values personalized and expressive living spaces, reflecting a shift towards highly customized environments.
2. Social Media Engagement - Leveraging platforms like TikTok, Instagram, and YouTube for design inspiration underscores an increasing trend of social media dictating consumer behavior and trends.
3. Sustainable Decorating - Command Brand’s damage-free products cater to the growing demand for sustainable and non-permanent design solutions among environmentally conscious college students.
Industry Implications
1. Home Decor - The collaboration opens new avenues for home decor brands to create products that emphasize personalization and sustainability, appealing to younger demographics.
2. Education & E-learning - Online crash courses like Delulu Design 101 offer innovative educational opportunities for brands to engage and educate consumers about their products in an interactive manner.
3. Social Media Marketing - The utilization of hashtags and user-generated content campaigns presents significant potential for advancement in marketing strategies focused on community and trend-driven engagement.