EXCEL Gum's 'EXCEL Study Beats' Help Gen Z Students Keep Calm
Grace Mahas — November 28, 2023 — Marketing
References: newswire
EXCEL Gum recently launched ‘EXCEL Study Beats,’ a unique gum-chewing ASMR album designed to provide relief to Canadian post-secondary students from study-related stress. This innovative initiative, available exclusively on Spotify, marks the brand’s first foray into the world of ASMR, featuring custom soundtracks created using its iconic gum.
In collaboration with three well-known ASMR creators, EXCEL Gum, Canada’s top gum brand, is introducing an auditory experience that includes rhythmic chewing sounds and the satisfying soft pops of its blister pack. This venture extends to YouTube, TikTok, and Spotify, where EXCEL Gum debuts its first-ever streaming profile. The aim is to combat ‘examiety’ – the overwhelming stress students often feel leading up to exams – with the calming and soothing effects of gum ASMR.
Listeners are invited to immerse themselves in this unique auditory world on EXCEL Gum’s Spotify page, where they can find tranquility and relaxation. In a gesture of social responsibility, EXCEL Gum will donate $1.00 for every stream, up to a total of $25,000, to Food Banks Canada. This national charitable organization is dedicated to aiding Canadians facing food insecurity, supporting a network of Provincial Associations, affiliate food banks, and food agencies that work at the community level to alleviate hunger. Through this campaign, EXCEL Gum not only offers a novel way to relieve stress but also contributes to a meaningful cause.
In collaboration with three well-known ASMR creators, EXCEL Gum, Canada’s top gum brand, is introducing an auditory experience that includes rhythmic chewing sounds and the satisfying soft pops of its blister pack. This venture extends to YouTube, TikTok, and Spotify, where EXCEL Gum debuts its first-ever streaming profile. The aim is to combat ‘examiety’ – the overwhelming stress students often feel leading up to exams – with the calming and soothing effects of gum ASMR.
Listeners are invited to immerse themselves in this unique auditory world on EXCEL Gum’s Spotify page, where they can find tranquility and relaxation. In a gesture of social responsibility, EXCEL Gum will donate $1.00 for every stream, up to a total of $25,000, to Food Banks Canada. This national charitable organization is dedicated to aiding Canadians facing food insecurity, supporting a network of Provincial Associations, affiliate food banks, and food agencies that work at the community level to alleviate hunger. Through this campaign, EXCEL Gum not only offers a novel way to relieve stress but also contributes to a meaningful cause.
Trend Themes
1. Gum Chewing ASMR - EXCEL Gum's 'EXCEL Study Beats' introducing auditory experience with gum ASMR to alleviate study-related stress.
2. Custom Soundtracks - EXCEL Gum collaborates with ASMR creators to create custom soundtracks using iconic gum for a unique auditory world.
3. Socially Responsible Campaign - EXCEL Gum's initiative includes a donation of $1.00 for every stream to Food Banks Canada, contributing to a meaningful cause.
Industry Implications
1. Gum Industry - EXCEL Gum integrates ASMR into its marketing strategy, offering a new way to engage with consumers and alleviate stress.
2. ASMR Creators - ASMR creators have the opportunity to collaborate with gum brands and expand their audience through the creation of custom soundtracks.
3. Charitable Organizations - Food Banks Canada benefits from EXCEL Gum's socially responsible campaign, receiving donations from every stream of the gum-chewing ASMR album.
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