At the Winter Fancy Food Show, ITO EN, the world's leading green tea beverage company, unveiled some refreshing new cold-brewed teas in unique flavors.
The unsweetened matcha LOVE Cold Brew Cucumber + Mint is an all-new beverage that boasts cool and refreshing flavors that pair well with a base of green tea. While preparing one's own cold brew beverages is an extremely time-consuming process, this product is offered in a ready-to-drink bottle. ITO EN os branding this beverage as one that provides a "refreshing spa-like experience," as it offers an effortless way for consumers to enjoy a high-quality, sustainably grown premium tea.
Driven by the popularity of cold brew coffee, tea producers have taken to preparing whole leaf tea in a similar fashion, as the process yields a smooth, clean flavor that is said to preserve natural sweetness.
Refreshing Cold-Brewed Teas
ITO EN's Cucumber + Mint Cold Brew is a Refreshing Matcha Drink
Trend Themes
1. Cold-brewed Teas with Unique Flavors - Tea producers should explore unique flavor combinations and experiment with cold-brewing methods to cater to consumers looking for new and refreshing beverages.
2. Ready-to-drink Cold-brewed Teas - Convenience is key for consumers who are looking for refreshing cold-brewed teas that are ready-to-drink, making it a great opportunity for tea producers to offer this type of product.
3. Cold-brewed Teas for a 'spa-like Experience' - By marketing cold-brewed teas as refreshing beverages that offer a 'spa-like experience', tea producers can tap into the growing trend of wellness-oriented products.
Industry Implications
1. Tea Industry - Tea producers can utilize cold-brewing methods to create new and refreshing beverages, as well as market ready-to-drink versions of their products.
2. Beverage Industry - With the growing interest in cold-brewed beverages, producers in the beverage industry should consider adding cold-brewed teas to their portfolios.
3. Wellness Industry - The refreshing and spa-like experience of cold-brewed teas can appeal to consumers looking for wellness-oriented products, making it a great opportunity for producers in the wellness industry to explore this type of product.