In addition to producing a range of fun tea flavors that remind of dessert pastries, birthday cake and even bacon, PostTea makes a cocktail tea loose leaf blend.
The alcohol-free 'G&Tea' is described as a "cocktail-themed green tea," which is made with a base of Japanese sencha infused with lime leaves, dried lemon and orange peel, as well as juniper berries and natural juniper flavoring.
Data from the sales of alcoholic beverages suggests that many consumers are now significantly reducing the amount of alcohol that they are drinking, especially in favor of non-alcoholic beverages. Rather than avoiding the flavors that remind of beer, wine and cocktails, many tea lovers are turning to flavorful products like this one that boast only healthy botanical ingredients and promise no hangover effects.
Cocktail-Inspired Teas
PostTea's Cocktail Tea Product Takes Inspiration from Gin & Tonic
Trend Themes
1. Alcohol-free Tea - The trend of alcohol-free beverage alternatives presents an opportunity for the development of unique tea blends inspired by popular cocktails.
2. Flavorful Botanical Ingredients - There is a growing demand for tea products made with natural botanical ingredients that mimic the flavors of alcoholic beverages without the negative effects.
3. Reduced Alcohol Consumption - The trend of reducing alcohol intake creates an opportunity for tea companies to provide satisfying and flavorful alternatives to traditional cocktails.
Industry Implications
1. Tea - The tea industry can tap into the growing market of consumers seeking non-alcoholic beverage alternatives with unique and flavorful tea blends.
2. Beverage - The beverage industry can explore the potential of developing more alcohol-free options that provide the flavors and experience of cocktails without the alcohol content.
3. Health and Wellness - The health and wellness industry can promote tea as a healthier alternative to alcoholic beverages, highlighting the use of natural ingredients and the absence of hangover effects.