Mariani Amalgamated has announced the release of Vin Mariani, a wine infused with leaves from authentic coca plants.
A recent press release revealed that UK-based Mariana Amalgamated, Ltd. was able to get approval for use of coca in their red wines. The wines are brewed and bottled in Peru, then exported.
No, these wines won't give you unbridled energy, give you the shakes or cause any effects that differentiate them from regular wines. At least not in North America.
"For markets where coca-based products are not permitted we will be using what is referred to as denatured coca leaves", the company clarified in a press release.
In addition to the wine, the company has plans to include beauty and hygiene products, foods, teas and more with a coca base.
Coca Wine
Vin Mariani With Real Coca Leaves
Trend Themes
1. Coca-based Products - The trend of incorporating coca as an ingredient in various products, including wine, beauty and hygiene products, and food.
2. Legal Adaptations - The trend of adapting products to meet the legal restrictions on coca-based products in different markets, such as using denatured coca leaves.
3. Cultural Influence - The trend of leveraging cultural influences, such as the historical use of coca leaves, to create unique products.
Industry Implications
1. Wine Industry - The wine industry can explore opportunities to develop innovative products by incorporating coca leaves as an ingredient.
2. Beauty and Hygiene Industry - The beauty and hygiene industry can explore the potential of coca-based products in the development of new beauty and hygiene products.
3. Food and Beverage Industry - The food and beverage industry can experiment with using coca leaves as an ingredient in various products, such as teas and foods.