Caribou Coffee is constantly adding innovative new beverages to its lineup, but its new Clean Drink Menu puts a focus on the ingredients that are excluded.
Caribou Coffee is now implementing a Clean Label standard for its handcrafted drinks, which means that it will only be using real ingredients and guaranteeing consumers that they will not find artificial colors, flavors, preservatives or sweeteners in beverages from its Clean Drink Menu. Items on the Clean Drink Menu include Caribou Coffee's Vanilla Latte, Milk Chocolate Mocha, Cookies & Cream Coffeeless Cooler and more.
While many food and beverage brands have been taking care to exclude unnatural ingredients from consumer packaged goods, this new initiative from Caribou Coffee sets a new precedent for QSR brands.
Clean Drink Menus
Caribou Coffee's Clean Label Drinks Do Not Include Any Artificial Ingredients
Trend Themes
1. Clean Drink Menus - Food and Beverage brands can follow suit to set a precedent for QSR brands in implementing a Clean Label standard for their products.
2. Real Ingredient Guarantee - Other QSR brands can capitalize on the trend of guaranteeing the use of real, natural ingredients in their products instead of artificial flavors, colors, preservatives or sweeteners.
3. Innovative Beverages - The trend of constantly adding innovative new beverages to a menu means that brands should focus on introducing drinks that meet customer demands for healthy, clean and natural ingredients.
Industry Implications
1. Food and Beverage - The Food and Beverage industry should strive towards implementing a Clean Label standard to support healthier options and set a new precedent for QSR brands.
2. QSR Chains - Quick Service Restaurant chains should experiment with introducing clean drink menus featuring real, natural ingredients to appeal to health-conscious consumers.
3. Beverage Manufacturers - Beverage manufacturers should develop and market innovative, healthy beverages that align with the trend of clean label, real ingredient menus that customers demand and expect.