Not to be outstaged by soft drinks giant Coca Cola and its Karl Lagerfeld-designed bottles, the Christian Lacroix for Kronenbourg series of couture bottles comes with a range of dazzling utensils and packaging.
Kronenbourg is an excellent, sophisticated French beer that was first created in 1664. The company is collaborating with Christian Lacroix for an exclusive collection of beer cans/bottles, pint glasses, coasters, trays and bowls.
The fantastic graphics, designed by Mr. Lacroix, are beautiful, elegant images of a Parisian landscape accented by classic fashion.
All of the Christian Lacroix for Kronenbourg items will come in two limited-edition box sets in June, so you can have your artsy packaged French beer on an artsy-looking coaster. Fancy.
Couture Cola Packaging
The Christian Lacroix for Kronenbourg Bottles Make an Impression
Trend Themes
1. Couture Packaging - Opportunity for other beverage companies to collaborate with fashion designers to create exclusive and artistic packaging for their products.
2. Limited-edition Box Sets - The concept of producing limited-edition box sets can create a sense of exclusivity and drive consumer demand.
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Industry Implications
1. Beverage - Innovative packaging designs in the beverage industry can enhance product differentiation and appeal to consumer preferences.
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