These new Chocolate Milks have been created in collaboration between Mars Wrigley and Fire Brands as a series of refreshments that will provide the signature flavor of several different kinds of candy bars.
The product features a reduced fat milk recipe that comes in three flavors including Twix, Snickers and Milky Way to give them each a chocolate bar-inspired taste. The milks also feature 15-grams of protein in each serving to make them a functional nutrition refreshment that will satisfy cravings for a sweet treat, but offer a satiating experience at the same time.
The new Chocolate Milks from Mars Wrigley and Fire Brands come in 14-ounce HDPE bottles that are 100% recyclable, and are priced at $2.99 each.
Protein-Rich Candy Bar Milks
These Chocolate Milks Feature the Flavor of Classic Candies
Trend Themes
1. Functional Indulgence - Protein-infused indulgent treats merge nutrition with cravings, appealing to health-conscious consumers seeking both satisfaction and benefits.
2. Flavor Fusion Products - Innovative blends of classic candy flavors in diverse formats create new taste experiences that attract adventurous eaters.
3. Sustainable Packaging Solutions - Recyclable packaging used in food and beverage products addresses environmental concerns while enhancing brand appeal.
Industry Implications
1. Nutritional Beverage Industry - Beverages enhanced with protein content cater to consumers demanding more out of their drinks beyond basic hydration.
2. Confectionery Manufacturing - Traditional candy manufacturers are exploring new product formats to extend their market presence and inject excitement into familiar brands.
3. Sustainable Packaging Manufacturing - The demand for fully recyclable packaging solutions drives innovation and investment in eco-friendly materials and technologies.