Shake Shack works together with LA-based cult Chinese pantry label Fly By Jing to create the new Chili Crisp menu that is exclusively going to launch in the United Kingdom. The collaboration features classic meal options that are elevated with the Chili Crisp.
Fly By Jing was created back in 2018 when Jing Gao wanted to capture the flavors of her hometown, which is Chengdu in China. The newest collaboration sees menu options such as the Chili Crisp Chicken, which will lead the rest of the items. It is a crispy chicken breast that has a spicy Sichuan chili crisp glaze on top along with shredded lettice, pickled cucumber, and spring onion mayo that rests between a potato bun. Other items include Chicken Bites and Cheese Fries.
Chili Crisp QSR Menus
Fly By Jing and Shake Shack Join on the UK-Exclusive Chili Crisp Menu
Trend Themes
1. QSR Collaboration Menus - Collaborations between two brands in the QSR industry to create exclusive yet elevated menu options.
2. Cult Pantry Brands - The rise of cult pantry brands and their incorporation into mainstream QSR menus.
3. Spicy Flavor Enhancements - Incorporation of spicy flavorings to enhance menu options and add a unique twist.
Industry Implications
1. Restaurant - Restaurants that incorporate unique pantry labels into their menus have the potential to offer something unique and exciting to their customers.
2. Spices and Condiments - Cult pantry brands that specialize in creating unique spices and condiments have an opportunity to collaborate with QSRs to offer exclusive menu options.
3. Fast Food - QSRs that incorporate unique spicy flavor enhancements into their menus have the potential to differentiate themselves from competitors with standard menu options.