McDonald's UK fans about to get a gooey new menu item called Cheese Bites. While the chain did offer Mozerella Sticks back for a short period of time back in 2015, the new version is looking cheesier than ever before.
The new Cheese Bites are bite-sized balls of fried mozzarella and Emmental cheese. The cheeses are blended together first, before they are coated in a herbed batter and deep-fried until crispy and golden brown. Each order comes with 10 balls, along with a Rich Tomato Dip on the side.
The crispy Cheese Bites are part of McDonald's Global Rotating Menu, which aims to add a new international selection to menus every two to three months. Other international fare includes the Goat Cheese Burger in Spain, the Matcha Green Tea McFlurry in Japan, and the Double BBQ Chicken Sandwich in France.
Bite-Sized Mozzarella Balls
McDonald's UK is Adding Crispy Cheese Bites to Its Menu
Trend Themes
1. Cheese-based Snacks - There's a growing trend for bite-sized cheese snacks being added to fast food menus which is an opportunity for businesses to develop new exciting cheese-based snacks
2. Global Rotating Menus - International fast food chains are rotating new menus every two to three months in different countries to offer something fresh to customers and it's an opportunity for businesses to capitalize on the trend by becoming more international
3. Herbed Batters - There's a trend for herbed batters being used to deep fry snack foods which businesses should take note and consider experimenting with herb-infused batters
Industry Implications
1. Fast Food - Fast food chains such as McDonald's are experimenting with new menus and snack items which presents opportunities for similar restaurants and food establishments to create their own unique offerings
2. Snacks - There's a growing trend for bite-sized snacks and cheese-based products which presents opportunities for snack food companies to develop new unique cheese-based products
3. Food Service Equipment - With the introduction of new menu items such as Cheese Bites, there is an opportunity for food service equipment companies to showcase their equipment to fast food chains and restaurants for food preparation and cooking