For the past two years, the UK's ButterflyCanon has been responsible for developing the designs for the limited edition packaging for the Chandon Summer wines. Since these special edition sparkling wine bottles have been such huge hits in the past, they've teamed up yet again for this summer.
As described by Morgan Robbat, the Brand Director of Chandon, the aim of this year's limited bottle is to "reinforce our position as the refreshing prestige sparkling wine that enhances the fun and casual glamour of summer moments."
This year, the 2014 Chandon Summer packaging is simple and summery, with a playfully unpretentious design that gives off a nautical seaside feel with its graphic waves, stripes, red, white and blue color scheme and inclusion of sailing essentials like anchors.
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
Trend Themes
1. Limited Edition Packaging - Developing limited edition packaging for consumer brands can create excitement and encourage sales.
2. Unpretentious Design - Designing packaging that is playful and unpretentious can appeal to a wider audience and create brand loyalty.
3. Summer Themed Products - Creating limited editions products with a summer theme can create a sense of urgency and increase sales during a specific season.
Industry Implications
1. Alcoholic Beverages - Developing limited edition packaging for alcoholic beverages can create excitement and encourage sales.
2. Consumer Goods - Designing packaging that is playful and unpretentious can appeal to a wider audience and create brand loyalty for consumer goods.
3. Tourism - Creating limited edition products with a summer theme can be marketed towards the tourism industry to promote travel and sales during the summer season.