Cauliflower-Based Hummus Dips

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Cauliflower is the First Ingredient in Naya's Cauliflower Hummus

Argania Butter introduced a range of keto-friendly Naya cauliflower hummus dips that are low in carbs and made in small batches. The keto-friendly dips are offered in varieties like Mild Harissa, Olive, Lemon Garlic and Roasted Red Pepper, all of which feature creamy cauliflower as the first ingredient.

Unlike traditional hummus, the all-natural dips are made without garbanzo beans and avoid the use of preservatives or artificial flavors, as seen in some storebought hummus products. The dips boast barely any grams of carbs per serving and have the potential to be enjoyed in a number of ways as a quick, easy and satisfying snack.

Cauliflower is a popular replacement for carbs that's now being integrated into more than just riced vegetable dishes and alternative pizza crusts.
Trend Themes
1. Cauliflower-based Dips - The use of cauliflower as the main ingredient in dips is a disruptive innovation opportunity that can offer keto-friendly, all-natural alternatives to traditional, carb-heavy options.
2. Low-carb Snacks - The trend towards creating low-carb options like cauliflower-based dips creates an innovation opportunity for companies to tap into the growing consumer demand for healthier snack choices.
3. Bean-free Hummus - The use of non-traditional ingredients like cauliflower in hummus dips represents a disruptive innovation opportunity for companies looking to offer alternative dips that do not contain beans for those with dietary restrictions or preferences.
Industry Implications
1. Food - The food industry has an innovation opportunity in creating alternative, non-bean dip options that address consumers' dietary restrictions and/or preferences.
2. Snack Foods - The snack food industry has a disruptive innovation opportunity in creating low-carb options to meet the demand for healthier and more satiating snacks.
3. Health Foods - The health food industry can capitalize on the trend towards low-carb, all-natural snacks by developing and marketing cauliflower-based options like dips.

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