The Cathedral City Grated cheeses from the Saputo Dairy UK-owned brand will now feature new packaging in a move to make the products more applicable for consumers to use everyday. The cheeses will now come in resealable packaging that is easy to open and re-close to help lock in freshness between uses. The packaging will be observed across the Grated Mature, Grated Mature Lighter and Grated Mature price-marked packs for shoppers to pick up.
Marketing Manager for Cathedral City Andy Thompson spoke on the new Cathedral City Grated resealable packaging saying, "We know that for grated cheese buyers, convenience is key, which is why we’ve improved our packaging to make it easier to open, pour & re-close, keeping the cheese fresher for longer. With our new Doy packaging, on-shelf standout is also improved, making it easier for our customers to find The Nation’s Favorite cheese when shopping in store."
Resealable Grated Cheese Packaging
The Cathedral City Grated will Now Come in New Packaging
Trend Themes
1. Resealable Packaging - The trend of resealable packaging offers opportunities for brands to enhance convenience and extend product freshness.
2. Convenient Food Packaging - Consumers increasingly seek convenient food packaging solutions that are easy to open, pour, and re-close.
3. On-shelf Standout - Improved on-shelf standout in packaging design helps brands capture consumer attention and drive sales.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on the resealable packaging trend and develop innovative solutions to enhance product usability and freshness.
2. Dairy Products - Dairy product brands can leverage convenient food packaging to meet consumer demands for ease-of-use and longer product shelf life.
3. Retail - Improved on-shelf standout can benefit the retail industry by boosting brand visibility and helping consumers easily locate desired products.