Known for its edgy spirit, canned water company Liquid Death collaborated with YETI to create a large, unconventionally shaped Casket Cooler to usher in the spooky season. This limited-edition cooler is one of a kind and it's up for auction online with bids beginning at $1,500. Drinkers with a dark sense of humor, or perhaps a need for creatively storing beverages, only have a few days to put in their bid, since the auction kicked off on August 28th and will end on August 30th.
The Casket Cooler will be shipped to the winning bidder within the contiguous United States, and it comes in at 85 pounds without ice and has the capacity for "approximately 378 12-ounce cans of Liquid Death or 252 19.2-ounce cans of Liquid Death."
Life-Size Casket Coolers
Liquid Death & YETI are Auctioning Off a Casket-Shaped Cooler
Trend Themes
1. Limited-edition Collaborations - The collaboration between Liquid Death and YETI exemplifies how limited-edition products can create significant buzz and drive consumer engagement.
2. Novelty Beverage Storage - Creating uniquely shaped and themed coolers offers an engaging way for brands to connect with consumers seeking distinctive and memorable products.
3. Auction-based Marketing - Using online auctions for product launches introduces a competitive and interactive element that can heighten interest and perceived value among consumers.
Industry Implications
1. Beverage Industry - Innovation in beverage marketing can be enhanced through unique collaborations and thematic product designs that appeal to niche audiences.
2. Outdoor Equipment - The development of exclusive, high-capacity coolers shaped innovatively can revolutionize the outdoor equipment market by combining functionality with distinct design.
3. E-commerce - Auctioning exclusive products online not only broadens the reach to potential buyers but also leverages the excitement of bidding to drive higher sales.