Casa Komos Brands Group (CKBG) has introduced Doladira, an apéritif crafted from rhubarb that aims to revolutionize the aperitivo category. Doladira derives its name from the fusion of "Dolomites" and "enrosadira" – an optical phenomenon known as alpenglow, which casts a delicate pink glow on the alpine summits during sunrise or sunset.
The creative process of Doladira involved a multi-year collaboration between Meredith Erickson and CKBG co-founder Richard Betts. With its distinctively herbaceous profile and velvety texture, Doladira stands as a unique offering. The captivating hue of the liquid is derived solely from the natural pigments of rhubarb and black carrot, and it is best enjoyed in a Spritz, Negroni, or on the rocks.
"I created Doladira to have the drink I always wanted but could never find," said Erickson. "An aperitivo with real ingredients, less sugar, and a perfect balance of bitterness, acidity, herbaceousness, and salinity.
Rich Rhubarb Apéritifs
Casa Komos Brands Group (CKBG) Debuts a Rhubarb-Flavored Apéritif
Trend Themes
1. Herbaceous Apéritifs - Casa Komos Brands Group introduces Doladira, a rhubarb-flavored apéritif that aims to revolutionize the aperitivo category with its distinctively herbaceous profile and natural pigments.
2. Natural Ingredients - Doladira is crafted from real ingredients with less sugar, providing a disruptive opportunity in the aperitivo market for those seeking a more natural and balanced option.
3. Captivating Hue - The captivating hue of Doladira, derived solely from the natural pigments of rhubarb and black carrot, offers a visually striking choice for consumers looking for unique and appealing beverages.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can explore the use of herbaceous flavors and natural pigments in apéritifs to create innovative and visually appealing products.
2. Alcohol and Spirits - The alcohol and spirits industry can leverage Doladira's focus on real ingredients, balanced flavors, and unique hue to create disruptive innovations in the apéritivo category.
3. Hospitality - The hospitality industry can integrate Doladira's distinctive rhubarb-flavored apéritif into its beverage offerings to cater to consumers seeking natural, herbaceous, and visually appealing alcoholic options.