Minna makes lightly carbonated tea beverages that are touted as being "Kind of like tea. Kind of like sparkling water." While many consumers are searching for flavorful sparkling water products to try in place of sodas and alcoholic products, Minna sets itself apart as a refreshing new option.
The unsweetened, zero-calorie and USDA Organic beverage line includes flavors such as Tropical Green Tea, Lime Hibiscus Tea and Citrus Black Tea, which are lightly brewed and enhanced with extracts and flavors. Thanks to Minna's unique qualities, the beverages are said to be fuller in terms of taste as compared to regular fruit-flavored sparkling water drinks.
As "Minna" means "everyone," one percent of the sales of the crisp beverages go towards supporting non-profits that work towards greater inclusion.
Carbonated Tea Beverages
Minna Makes an Alternative to Sparkling Water That's "Kind of Like Tea"
Trend Themes
1. Flavorful Sparkling Water - Creating flavorful sparkling water products with unique qualities for consumers searching for healthier alternatives.
2. Carbonated Tea Beverages - Developing lightly carbonated tea beverages as a refreshing and flavorful new option in the beverage market.
3. Non-profit Contribution - Including a percentage of sales towards supporting non-profits as a way to create greater social impact and inclusion.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to innovate by creating carbonated tea beverages to meet the demand for healthier and more flavorful options.
2. Sparkling Water Industry - Disruptive innovation opportunity for sparkling water companies to enhance their flavor profiles and differentiation by incorporating unique qualities like lightly brewed tea.
3. Non-profit Sector - Potential for non-profit organizations to collaborate with beverage companies to create mutually beneficial partnerships based on sales contributions towards social causes.