While there are tons of snack bag designs that are resealable, many candy bags are only meant to be opened once, since consumers with a sweet tooth will eagerly finish off an entire package in a single sitting.
Twizzlers recently redesigned its candy bag packaging in a way that features the same pressed seal on one side and a resealable zip on the other. This new FreshPak closure comes from Sealstrip and helps consumers to preserve the candy twists for longer if they choose not to eat them all at once.
The candy bags for Hershey's Twizzlers are also notable for reducing the use of packaging film by 43%, and as Packaging Digest reports: "first to use a pressure-sensitive adhesive reseal feature for flexible packaging that is compliant with the Food and Drug Administration for direct food contact."
Resealable Candy Bags
Twizzlers' Bags Reduce Packaging Film and Encourage Portion Control
Trend Themes
1. Resealable Candy Packaging - Implementing resealable features in candy packaging to encourage portion control and prolong product freshness.
2. Reducing Packaging Waste - Finding innovative ways to reduce packaging film and overall waste in the candy industry.
3. Compliant Resealable Packaging - Developing pressure-sensitive adhesive reseal features that meet FDA standards for direct food contact in flexible packaging.
Industry Implications
1. Food Packaging - Exploring new packaging designs and materials in the food industry to enhance product preservation and user convenience.
2. Confectionery - Introducing resealable packaging solutions in the confectionery sector to promote portion control and improve customer satisfaction.
3. Flexible Packaging - Incorporating compliant resealable features using pressure-sensitive adhesives in the flexible packaging industry for food products.