It is evident that the California Lottery is looking for losers who want to become winners. After watching this commercial, I'm sure you are jealous of the blinged-out trash can that has enough money that he can have all the babes, plastic surgery and tickets to sporting events he could ever ask for.
Advertising agency Casanova Pendrill based in California took on marketing the California Lottery in the most hilarious way possible. Let's see if pimped trash cans are able to sell some tickets.
Pimped Trash Cans
The California Lottery Makes a Garbage Can's Lucky Day
Trend Themes
1. Upcycled Advertising - Opportunities for companies to promote their products and services by using upcycled products.
2. Brand Personification - Opportunities for companies to humanize their brands and create memorable campaigns by giving inanimate objects human-like personalities.
3. Humorous Marketing - Opportunities for companies to use humor to create memorable and shareable advertising campaigns.
Industry Implications
1. Waste Management - Opportunities for waste management companies to partner with brands for upcycling initiatives.
2. Advertising/marketing - Opportunities for agencies to create branding campaigns that personify inanimate objects.
3. Entertainment/sports - Opportunities for entertainment and sports sponsors to partner with the California Lottery for event giveaways.