True Citrus Co. is now launching True Lemon Energy, single-serve caffeinated packets that enrich water or other beverages with 120 mg of caffeine.
The Wild Cherry Cranberry and Wild Blackberry Pomegranate flavors energize consumers with natural green tea and fruits, with True Citrus Co. noting that a 16-ounce serving "contains the same amount of caffeine as a cup of coffee."
The zero-calorie packets are formulated with ingredients that are non-GMO, gluten-free and naturally flavored without artificial flavors or sweeteners. Although many consumers have come to know that tea in general usually contains less caffeine than coffee, these drink mix-ins provide a flavorful, healthy and refreshing alternative to one's usual cup of coffee, and promise to energize consumers all the same.
Caffeinated Water Mix-Ins
True Citrus Co.'s True Lemon Energy Energizes with Fruit and Green Tea
Trend Themes
1. Caffeinated Water Mix-ins - Disruptive innovation opportunity: Creating new and convenient ways to consume caffeine through mix-ins that enhance the taste and health benefits of water and other beverages.
2. Natural Energy Boosters - Disruptive innovation opportunity: Developing products that offer natural sources of energy, such as green tea and fruits, as an alternative to traditional caffeinated beverages.
3. Zero-calorie Drink Enhancements - Disruptive innovation opportunity: Formulating zero-calorie packets that enhance the flavor of beverages without artificial flavors or sweeteners, appealing to health-conscious consumers.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Designing innovative packaging formats for single-serve caffeinated packets that are convenient for consumers to use on the go.
2. Functional Beverages - Disruptive innovation opportunity: Creating new products that combine functional benefits, such as energy boosters, with refreshing flavors to cater to the growing demand for healthier beverage options.
3. Natural Food and Beverage - Disruptive innovation opportunity: Developing natural and clean-label drink enhancers that align with consumers' preference for clean, natural ingredients.