The Cadbury StarBar Duo candy bar is headed to the UK market as the latest addition to the brand's namesake Duo range as a value-minded treat that responds to changing consumer preferences. The candy bar is crafted with the signature blend of salty peanuts, caramel and Cadbury milk chocolate to give each bite a sweet, slightly salty and highly satisfying flavor. The bar comes with two servings in each pack, just like the other varieties in the Duo range, to encourage consumers to share with a friend or as the perfect option for couples.
Brand Manager at Mondelēz International Olena Solodka commented on the new Cadbury StarBar Duo candy bar saying, "This is a brilliant time for Cadbury StarBar to be expanding into Duos; this shopper favourite was launched back in 1976 and is especially popular in convenience stores. It’s currently growing at 12% in singles so combined with the popularity of the Duos range it’s set to be a true star! What’s more, insight tells us that the Duos format is not only an attractive proposition for price-conscious consumers but is also another way for retailers to offer shoppers more sharing options."
Textural Sharing-Friendly Candy Bars
Cadbury StarBar Duo is Delicious and Value-Conscious
Trend Themes
1. Value-minded Treats - Opportunity to tap into consumer preferences for affordable yet delicious candy bars.
2. Sharing Encouragement - Potential to boost sales by promoting sharing-friendly packaging for confectionery products.
3. Duo Range Expansion - Expanding product lines to include duo-packaging can attract a wider consumer base seeking variety and convenience.
Industry Implications
1. Confectionery - Innovative candy bar concepts can drive market growth by meeting changing consumer demands for unique flavor combinations and affordable options.
2. Retail - Enhancing packaging designs to encourage sharing could create new opportunities for retailers to increase sales and customer engagement.
3. Food Manufacturing - Developing dual-serving packaging formats can differentiate brands and cater to consumers looking for convenient and shareable snack solutions.