The Cadbury Dairy Milk Fruitier & Nuttier bar is a new addition to the brand's product portfolio that aims to satisfy consumers with its flavorful and textural profile.
The bar is packed with fruits, nuts and cocoa with a layer of the brand's signature Dairy Milk chocolate to give it a final touch of sweetness that merges perfectly with the textural ingredients. The bar is crafted with more than 70% fruits and nuts, and comes in at 127-calories per 30-gram serving to give it a non-HFSS profile in the UK. The bar comes in multipacks with four servings in each.
Abi Eayrs at Mondelēz International commented on the Cadbury Dairy Milk Fruitier & Nuttier bar saying. "We are extremely proud to be unveiling Cadbury Dairy Milk’s Fruitier & Nuttier non-HFSS snack bar range. There is an ever-growing consumer demand for health-conscious treats that still deliver on taste, and this unique offering will help retailers tap into this and maximise their non-HFSS sales. The multipacks and single-serve bars are ideal for shoppers seeking a tasty morning treat at home or on-the-go, tapping into both occasions."
Textural Low-Sugar Candy Bars
Cadbury Dairy Milk Fruitier & Nuttier Has 70% Fruits and Nuts
Trend Themes
1. Textural Low-sugar Candy Bars - Innovative candy bars offer consumers a flavorful and textured experience with reduced sugar content.
2. Fruit- and Nut-infused Snack Bars - Snack bars enriched with fruits and nuts cater to health-conscious consumers seeking indulgence with natural ingredients.
3. Multipack Non-hfss Treats - Non-HFSS multipacks provide convenient portion-controlled options for on-the-go consumption, appealing to health-conscious snackers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on the growing demand for healthier snack options that prioritize taste and texture.
2. Confectionery Sector - Confectionery companies have the opportunity to innovate by incorporating more fruits, nuts, and low-sugar formulations into their product offerings.
3. Retail Industry - Retailers can boost sales by stocking multipack non-HFSS snacks that cater to health-conscious consumers looking for convenient yet satisfying options.