C4, known for its pre-workout supplements and performance drinks for energy and endurance, is now introducing C4 Smart Energy as a "better-for-you mental performance energy drink." The brain-boosting beverage is available in a variety of flavors, including Cotton Candy, Peach Mango Nectar, Electric Sour and Freedom Ice, all of which are free from sugar, calories and carbs.
This C4 drink sets itself apart from the brand's other releases focused on physical performance, as it features InnovaTea and Cognizin, patented and clinically studied form of citicoline. The beverage is full of naturally derived caffeine from tea to increase energy and alertness, plus other ingredients that have been proven to support mental focus, recall and attention. With its new brain-boosting beverages, C4 is inviting consumers to "unleash their inner Einstein."
Cognitive Performance Drinks
C4 Smart Energy is a Brain-Boosting Beverage
Trend Themes
1. Brain-boosting Beverages - The introduction of C4 Smart Energy as a brain-boosting beverage presents an opportunity for the beverage industry to tap into the growing demand for cognitive performance drinks.
2. Sugar-free Energy Drinks - C4 Smart Energy's sugar-free formula highlights an emerging trend in the energy drink market, providing an opportunity for the beverage industry to cater to health-conscious consumers.
3. Naturally Derived Caffeine - The use of naturally derived caffeine from tea in C4 Smart Energy creates an opportunity for the beverage industry to meet the demand for more natural and healthier energy sources.
Industry Implications
1. Beverage Industry - The launch of C4 Smart Energy opens up new possibilities for innovation in the beverage industry, specifically targeting cognitive performance drinks.
2. Health and Wellness Industry - C4 Smart Energy's sugar-free and calorie-free formulation aligns with the growing health and wellness trend, presenting an opportunity for the industry to cater to health-conscious consumers.
3. Natural Energy Market - C4 Smart Energy's use of naturally derived caffeine taps into the natural energy market, offering an opportunity for the industry to provide alternatives to artificial energy sources.