Bud Light Seltzer is set to launch early in 2020, introducing Bud Light's foray into the world of spiked seltzers—which only continue to grow in popularity. The brand's own take on hard seltzer introduces 5% ABV products with 100 calories, just two grams of carbs per can and refreshing fruit flavors like Lemon Lime, Strawberry, Mango and Black Cherry.
While Anheuser-Busch already offers other kinds of hard seltzers through brands like Natty Light and Bon & Viv, its newest offering caters to consumers who are looking for options that are low in calories and sugar. The all-new Bud Light Seltzer is made with simple ingredients like sparkling water, real cane sugar and natural fruit flavor.
Low-Carb Hard Seltzers
The 5% ABV Bud Light Seltzer Boasts 100 Calories & Fruity Flavors
Trend Themes
1. Low-calorie Alcoholic Beverages - An opportunity for breweries and beverage companies to capitalize on the growing demand for low-calorie alcoholic beverages like hard seltzers.
2. Natural Ingredients in Beverages - A trend towards using natural ingredients like sparkling water, real cane sugar, and natural fruit flavor in alcoholic beverages as consumers become more health-conscious.
3. Fruit-flavored Alcoholic Beverages - The popularity of fruit-flavored alcoholic beverages, like Bud Light's seltzer line, highlights opportunity for breweries to experiment with new and unique flavor combinations.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can stay ahead of the low-carb alcohol trend by creating new products and options that cater to health-conscious consumers.
2. Brewery Industry - Breweries can innovate and experiment with natural ingredients and unique flavors to create new low-calorie and fruit-flavored alcoholic beverages for the market.
3. Sparkling Water Industry - There is an opportunity for the sparkling water industry to work with breweries to create unique sparkling beverages that cater to the growing demand for fruit-flavored and low-calorie alcoholic drinks.