There’s something exciting about seeing the worlds of animated characters collide, but could you have ever imagined the iconic Ms. Brown M&M, the Geico Gecko and the camel from its 'Hump Day' commercial sharing the same screen? The pairing may seem a little unusual at first, but when you think about it, in a world where you’re a delicious M&M and everyone wants to eat you, the best thing to do is to get insurance.
BBDO New York developed this commercial for this humorous M&M’s and Geico collaboration. In the M&M’s commercial, Ms. Brown appeals to the Gecko, making a convincing plea for why she should get insurance, especially since the chocolate candy remarks she’s been chatting for 15 minutes, which plays on Geico’s tagline.
Ms. Brown is also documenting her experience getting an insurance policy with Geico on M&M’s USA Facebook page.
Unexpected Mascot Collective Ads
Mars Brings Together the Brown M&M and the Geico Gecko
Trend Themes
1. Mascot Collaborations - The unexpected pairing of iconic mascots in advertising creates new opportunities for brands to generate buzz and reach a wider audience.
2. Humorous Commercials - The use of humor in commercials, like the M&M's and Geico collaboration, can engage viewers and leave a lasting impression, increasing brand recognition.
3. Branded Social Media Content - Documenting the behind-the-scenes process of advertising collaborations on social media platforms, such as M&M's USA Facebook page, can enhance brand storytelling and foster consumer engagement.
Industry Implications
1. Advertising - The unexpected mascot collaborations open up opportunities for advertising agencies to create innovative and attention-grabbing campaigns.
2. Insurance - Insurance companies can explore partnerships with popular mascots to inject humor and creativity into their marketing strategies, attracting a younger and wider customer base.
3. Social Media - The use of branded social media content allows brands to connect with their audience on a more personal level, strengthening brand loyalty and driving social media engagement.