Carluccio’s bottled craft cocktails are available in sophisticated flavors that are as easy to enjoy as possible. The cocktail range from the Italian restaurant and deli franchise boasts flavors like Honeyed Fig Daiquiri, made with golden rum and fig liqueur, the Amalfi Pompelmo Margarita and the Strawberry & Balsamic Sour, which lists lemon and strawberry as key ingredients, alongside actual balsamic vinegar.
While there are many ready-to-drink products that can be purchased in lightweight and recyclable metal cans, these ones are sold in bottles that offer an elevated experience of cocktail hour.
The range also includes a shareable Negroni packaged in a large bottle, which is united with the rest of the bottled cocktails thanks to its eye-catching label design.
Bottled Craft Cocktails
Carluccio’s Ready-to-Drink Cocktails Play with Sophisticated Flavors
Trend Themes
1. Bottled Craft Cocktails - There is an opportunity for more restaurants and bars to package and offer their own bottled craft cocktails to sell outside of the establishment.
2. Sophisticated Flavors - There is an opportunity to experiment with unique and sophisticated flavors in the ready-to-drink cocktail market.
3. Elevated Packaging - There is an opportunity to elevate the packaging of ready-to-drink cocktails for a more premium experience.
Industry Implications
1. Hospitality Industry - The hospitality industry can benefit from offering their own bottled craft cocktails in order to increase revenue and expand their brand.
2. Food and Beverage Industry - The food and beverage industry can develop and market their own line of bottled cocktails to capitalize on the growing trend of ready-to-drink cocktails.
3. Packaging Industry - The packaging industry can create more unique and elevated packaging for ready-to-drink cocktails to meet consumer demand for a premium experience.