Laird Superfood's Boost Coffee sets itself apart as the first coffee of its kind with Vitamin D. Each 12-ounce serving of the brand's Boost Coffee shares 15% of the daily Vitamin D amount from Agaricus mushrooms, plus it shares the benefits of other functional ingredients like extracts from olive leaf powder, red reishi mushroom extract and maitake mushroom extract.
Powered by plant-based ingredients, the organic ground medium roast coffee helps coffee lovers tap into functional superfoods that have been mindfully combined to enhance the fueling experience. As Laird Hamilton, co-founder of Laird Superfood, says, "It has been a long-time goal to bring the first functional coffee blend to the superfood industry. We believe that this new blend will radically change how we consume coffee."
Functional Vitamin Coffees
Laird Superfood's Boost Coffee Shares the Benefits of Vitamin D
Trend Themes
1. Functional Coffees - Consumers are seeking out coffee blends that provide functional benefits beyond just caffeine and companies can innovate in this area by incorporating superfoods into their coffee blends.
2. Plant-based Supplements - The use of plant-based superfoods to provide functional benefits like vitamins and minerals is a growing trend and companies can capitalize on this by creating new supplement products.
3. Holistic Health - The trend towards holistic health is driving the demand for products like functional coffees and supplements that help enhance overall wellness.
Industry Implications
1. Coffee Industry - The coffee industry can innovate by incorporating functional ingredients into their coffee blends to meet the growing demand from consumers for products that offer more than caffeine.
2. Supplement Industry - The supplement industry can capitalize on the trend of using plant-based superfoods to provide functional benefits by creating new, innovative products containing these ingredients.
3. Health and Wellness Industry - The trend towards holistic health is driving the demand for products like functional coffees and supplements and companies in the health and wellness industry can take advantage of this by creating new, innovative products that cater to consumers' desire for improved overall wellness.