Bojangles is leaning into comfort food this winter with the debut of its new Bo-Berry Cobbler and the return of its savory Chicken Rice Bowls.
Back by popular demand, the returning Chicken Rice Bowls feature a warm and comforting blend of Bojangles Dirty Rice, slow-cooked Cajun Pinto beans, and shredded Monterey Jack and Cheddar cheeses. For each bowl, guests can also choose from Bo Bites chicken tender pieces, savory grilled chicken breast, or the Bojangles Supremes as their protein choice.
For dessert, now is the perfect time to try the brand's new Bo-Berry Cobbler. As Marshall Scarborough, Vice President of Menu and Culinary Innovation for Bojangles, explains, "The Bo-Berry Cobbler takes everything our fans love about the Bo-Berry Biscuit—flaky, buttery biscuit, sweet berries and icing—and elevates it into a tasty treat. It hits the spot any time of day when you’re craving something sweet."
Fruity Biscuit-Based Cobblers
Bojangles' Bo-Berry Cobbler Features the Brand's Iconic Bo-Berries
Trend Themes
1. Comfort-food Desserts - Emphasizing nostalgia and warm flavors, comfort-food desserts like Bojangles' Bo-Berry Cobbler are innovating the dessert space by elevating traditional favorites.
2. Hybrid Dessert Creations - Combining elements of classic dishes, hybrid dessert creations such as biscuit-based cobblers provide a platform for unique culinary mashups that surprise and delight customers.
3. Brand Signature Ingredients - Leveraging well-known brand ingredients in new offerings, as seen with Bojangles' Bo-Berries, allows for products that maintain brand identity while delivering novel taste experiences.
Industry Implications
1. Fast-casual Dining - Fast-casual dining continues to evolve with offerings like Bojangles' cobbler, which melds convenience with creative, indulgent menu items.
2. Dessert Innovation - The dessert innovation industry capitalizes on consumer desire for comforting and familiar treats presented in new and exciting ways.
3. Restaurant Chains - Restaurant chains are finding opportunities in differentiating their menus through unique and proprietary takes on beloved comfort-food items.