This Chain is Celebrating Valentine's Day with Heart-Shaped Treats
Katherine Pendrill — February 10, 2016 — Lifestyle
References: bojangles & brandeating
Bojangles' is celebrating Valentine's Day with adorable heart-shaped biscuits. With Valentine's Day only a few days away, these delicious treats could be the perfect last-minute gift idea for anyone with an insatiable sweet tooth.
The new treat consists of a heart-shaped version of the chain's original Bo-Berry Biscuits. The biscuits are handmade from scratch from a combination of buttermilk and blueberries that are baked right. The buttermilk treat is then drizzled with a sweet vanilla icing. While the round-shaped version is available all year, the heart-shaped biscuits will only be available on Valentine's Day.
Of course, Bojangles' is not the first to add heart-shaped food to its menu. Pizza Hut is bringing back its famed heart-shaped pizza, while Krispy Kreme offers a variety of heart-shaped donuts.
The new treat consists of a heart-shaped version of the chain's original Bo-Berry Biscuits. The biscuits are handmade from scratch from a combination of buttermilk and blueberries that are baked right. The buttermilk treat is then drizzled with a sweet vanilla icing. While the round-shaped version is available all year, the heart-shaped biscuits will only be available on Valentine's Day.
Of course, Bojangles' is not the first to add heart-shaped food to its menu. Pizza Hut is bringing back its famed heart-shaped pizza, while Krispy Kreme offers a variety of heart-shaped donuts.
Trend Themes
1. Heart-shaped Food - Opportunity for restaurants and bakeries to create unique and festive food items for special occasions.
2. Limited Edition Products - Opportunity for businesses to generate buzz and increase sales by offering exclusive products for specific holidays or events.
3. Valentine's Day Gifts - Opportunity for retailers and marketers to cater to consumers looking for romantic and thoughtful gifts during Valentine's Day.
Industry Implications
1. Restaurant - Disruptive innovation opportunity: Interior design concepts that create romantic atmospheres for special occasions.
2. Bakery - Disruptive innovation opportunity: Developing unique flavors and shapes for baked goods to cater to seasonal and holiday demands.
3. Retail - Disruptive innovation opportunity: Virtual gifting platforms that offer personalized and unique experiences for Valentine's Day gifts.
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