BobaBam, the frozen instant boba kit, has announced it will expand to Costco locations across the Northeast and West Coast. The brand will introduce the BobaBam ‘Milk Tea’ and ‘Taro’ flavors, which come with 14 packs in each box and eco-friendly paper straws. Each BobaBam pack is vegan, gluten-free, non-GMO, Kosher, and Halal.
Consumers can enjoy bubble tea from the comfort of their home thanks to BobaBam, which specializes in creating boba drinks that can be used in various liquids, including traditional milk, plant-based milk, coffee, or tea.
"Since its introduction into Costco in 2021, BobaBam has been flying off of shelves and we’re excited to be adding our newest flavors to warehouses across the nation," said Brian Khoddam, CEO of BobaBam. "Partnering with this influential retailer is a great opportunity for our brand to connect with families that enjoy boba together. This variety pack was curated based on consumer demand and we’re committed to continuing to deliver offerings designed to delight."
Instant Boba Expansions
BobaBam Confirms its Retail Expansion to Northeast and West Coast Costco's
Trend Themes
1. Instant Boba Kits - There is an opportunity for more brands to create and market instant boba kits for consumers who want to enjoy bubble tea from the comfort of their home.
2. Eco-friendly Packaging - Brands can innovate and explore more sustainable packaging options, such as eco-friendly paper straws, to appeal to environmentally conscious consumers.
3. Alternative Milk Tea Flavors - As consumers seek new and unique flavors, there is an opportunity for brands to introduce alternative milk tea flavors and appeal to a wider audience.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating more instant boba kits and alternative milk tea flavors to meet consumer demand.
2. Packaging - The packaging industry can innovate and create more eco-friendly packaging options, such as paper straws, for boba drink brands.
3. Retail - Retailers can partner with boba drink brands and explore adding instant boba kits to their inventory to offer consumers more convenience and variety in their shopping experiences.