The Super Mario x Baskin-Robbins Collection is Arriving in Japan
Michael Hemsworth — August 29, 2023 — Lifestyle
References: prtimes.jp & soranews24
The Super Mario x Baskin-Robbins collection is being launched at participating locations in Japan to get avid fans excited about the latest installment in the video game franchise: Super Mario Bros. Wonder.
The collaboration collection includes a number of limited-edition sweet treats each inspired by the Mario, Luigi, Princess Peach and Toad characters alongside various aspects of the Mushroom Kingdom. Fans can thus enjoy the Super Mushroom Cola Float, 1-Up Mushroom - Melon Soda, Super Mario Double Cup, Super Star Sundae, Ice Flower Soda and much more.
The Super Mario x Baskin-Robbins collection its arriving at participating locations September 1 and will be available through October 2 but could see certain menu items sell out before then. The aforementioned Super Mario Bros. Wonder game is slated to arrive October 20, 2023.
Image Credit: PR Times
The collaboration collection includes a number of limited-edition sweet treats each inspired by the Mario, Luigi, Princess Peach and Toad characters alongside various aspects of the Mushroom Kingdom. Fans can thus enjoy the Super Mushroom Cola Float, 1-Up Mushroom - Melon Soda, Super Mario Double Cup, Super Star Sundae, Ice Flower Soda and much more.
The Super Mario x Baskin-Robbins collection its arriving at participating locations September 1 and will be available through October 2 but could see certain menu items sell out before then. The aforementioned Super Mario Bros. Wonder game is slated to arrive October 20, 2023.
Image Credit: PR Times
Trend Themes
1. Limited-edition Collaborations - The Super Mario x Baskin-Robbins collection showcases the trend of limited-edition collaborations between different brands, creating unique products for fans.
2. Pop Culture Merchandising - The launch of the Super Mario x Baskin-Robbins collection demonstrates the trend of utilizing popular video game franchises to create merchandise and special-edition products.
3. Experiential Marketing - The Super Mario x Baskin-Robbins collection is a prime example of experiential marketing, where brands engage with consumers by offering unique experiences or products related to popular culture.
Industry Implications
1. Food and Beverage - The collaboration between Baskin-Robbins and Super Mario showcases disruptive innovation opportunities in the food and beverage industry by combining iconic characters with innovative flavors.
2. Gaming and Entertainment - The launch of the Super Mario x Baskin-Robbins collection highlights disruptive innovation opportunities in the gaming and entertainment industry by leveraging popular video game franchises to create unique merchandise and experiences.
3. Marketing and Advertising - The Super Mario x Baskin-Robbins collaboration opens up disruptive innovation opportunities in marketing and advertising by using experiential marketing tactics to engage consumers and create buzz around a product launch.
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