In an effort to support out of work creatives, fitness brand BLOK is offering 6-month memberships to BLOKtv - its online fitness platform to 5,000 artists. The new initiative aims to support these artists since many venues were forced to close amid the on-going pandemic. These artists can now access over 170+ on-demand videos ranging from HIIT, yoga, boxing, and dance–with additional content be updated weekly.
Ed Stanbury, the Co-Founder and CEO of BLOK, commented on the latest announcement, stating: "BLOKtv is more than just a temporary solution to lockdown – it’s an online community for creative thinkers who want to maintain a healthy mind and body. Community has always been at the heart of BLOK, and it’s our aim to provide a platform that both our instructors and creative communities can really feel part of."
The new iniatiive will be promoted through #MoveForTheArts–a social media campaign alongside the launch of a film devised in collaboration with Pitch & Sync.
Artist-Supporting Online Fitness
BLOK is Offering Out of Work Creatives 6 Months of Free Fitness
Trend Themes
1. Online Fitness Platforms - Disruptive innovation opportunities exist in creating specialized fitness platforms for specific industries or communities.
2. Supporting Out of Work Creatives - Disruptive innovation opportunities can be found in developing programs or initiatives to provide support and resources for unemployed artists and creatives.
3. Community-focused Fitness - Disruptive innovation opportunities lie in creating fitness platforms or classes that foster a sense of community and connection, specifically targeting specific groups such as creative thinkers.
Industry Implications
1. Fitness - Innovative fitness brands can capitalize on the opportunity to offer free or discounted memberships to specific industries, such as artists, experiencing financial hardship.
2. Arts and Entertainment - There are opportunities for disruptive innovation in developing initiatives or partnerships that provide support and resources for out of work artists during challenging times like the current pandemic.
3. Digital Media and Marketing - Companies specializing in digital media and marketing can explore partnerships or campaigns that promote initiatives supporting creatives, such as the social media campaign #MoveForTheArts.