Reebok Collective Just Launched Its New Pieces of Us Collection
Katherine Pendrill — December 19, 2021 — Fashion
References: hypebae
TheReebok Collective, an initiative created to celebrate inclusivity, recently dropped its new Pieces of Us Collection.
Designed in collaboration with the winner of HBO Max’s The Hype, Justin Mensinger, the new Pieces of Us Collection is both eco-friendly and helps to raise awareness about the importance of mental health care. The collection consists of six different sweaters, each of which is sewn from various textiles in rich, vibrant shades. As Mensinger explains, "I wanted the pieces in this collection to tie together cohesively but also retain their own unique look and feel. Each piece of clothing that previously held someone’s energy and style came together to create a new story and garment someone else can enjoy."
The patchwork sweatshirts will all be auctioned off on Charitybuzz’s website in January 2022, and all profits will go towards Reebok’s non-profit Partner BOKS.
Image Credit: Reebok
Designed in collaboration with the winner of HBO Max’s The Hype, Justin Mensinger, the new Pieces of Us Collection is both eco-friendly and helps to raise awareness about the importance of mental health care. The collection consists of six different sweaters, each of which is sewn from various textiles in rich, vibrant shades. As Mensinger explains, "I wanted the pieces in this collection to tie together cohesively but also retain their own unique look and feel. Each piece of clothing that previously held someone’s energy and style came together to create a new story and garment someone else can enjoy."
The patchwork sweatshirts will all be auctioned off on Charitybuzz’s website in January 2022, and all profits will go towards Reebok’s non-profit Partner BOKS.
Image Credit: Reebok
Trend Themes
1. Eco-friendly Clothing - Creating clothing from upcycled materials is a disruptive innovation opportunity that aligns with increasing consumer demand for sustainable and environmentally friendly fashion.
2. Collaborative Design - Collaborations such as the one between Reebok Collective and The Hype winner Justin Mensinger offer a disruptive innovation opportunity for brands to tap into the creativity and insights of diverse and up-and-coming designers, while delivering fresh and unique products to consumers.
3. Charitable Auctions - Hosting charitable auctions for limited edition items like Reebok Collective’s Pieces of Us Collection provides a disruptive innovation opportunity for brands to not only create buzz and increase brand awareness, but also to make a positive impact and give back to their community or social causes they support.
Industry Implications
1. Fashion - The fashion industry can incorporate eco-friendly clothing and collaborate with diverse designers to create unique and sustainable products that appeal to conscious consumers.
2. Non-profit - Non-profit organizations can partner with fashion brands to increase awareness and raise funds for social causes while leveraging the excitement and creativity of limited edition collaborations.
3. Auction - Auction platforms like Charitybuzz can benefit from partnering with fashion brands to promote exclusive bidding opportunities for limited edition items, while contributing to social and charitable causes.
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