Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Laura McQuarrie — November 21, 2022 — Marketing
References: fashionunited.uk & news.adidas
To bolster its community-based, member-first, open metaverse strategy, Adidas Originals debuted a collection of virtual wearables on the blockchain. The brand's inaugural NFT wearables collection can be found within a new Virtual Gear product category and there are limited pieces that are being released as NFTs. This new collection comes straight from the /// Studio (Three Stripes Studio) and it explores the intersection of the past and future, as well as physical and virtual realms.
Each of the pieces has been made to be sported by avatars and the designs have been mindfully made to be "ready for all frontiers of Web3." The disruptive digital designs include the Space Crystal hoodie with the Adidas logo and a reflective red and green Personal Flotation Device puffer coat.
Each of the pieces has been made to be sported by avatars and the designs have been mindfully made to be "ready for all frontiers of Web3." The disruptive digital designs include the Space Crystal hoodie with the Adidas logo and a reflective red and green Personal Flotation Device puffer coat.
Trend Themes
1. Blockchain-based Wearables - Adopting blockchain technology in wearables enables new opportunities for limited edition collections and enhances customer engagement in the metaverse.
2. Virtual Fashion - Virtual fashion has opened brand new opportunities in the world of fashion and could become the next big trend in the industry.
3. Web 3.0-appropriate Sportswear - Creating sportswear designed for the virtual world could open up a different segment in the digital marketplace.
Industry Implications
1. Fashion/apparel - The fashion/apparel industry can adopt blockchain and NFTs to offer new types of collectibles and limited edition items for customers in the virtual world.
2. Gaming - In-game fashion with blockchain-based wearables will offer opportunities to engage users and enhance their gaming experience.
3. Technology - Blockchain-based wearables and virtual fashion are areas of development for tech players as they explore different ways to expand into the market.
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