Bite-Sized Pies

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Crumbl Launched a Special Treat Lineup for Thanksgiving

Crumbl, best known for its rotating weekly assortment of fresh-baked cookies, dropped a menu of bite-sized pies for Thanksgiving. The Thanksgiving menu at Crumbl for the week ending November 30th includes a selection of all-new single-serving pies, and it promises something for everyone with options in chilled, warm and room-temperature varieties.

Pumpkin Pie, Cookies & Cream Pie, Key Lime Pie, French Silk Pie, Apple Pie and Pecan Pie are all new creations at Crumbl, each offering a comforting taste of the season in a perfectly portion-controlled format. Alongside these fresh additions inspired by classic pies are gooey Double Chocolate Chip cookies that are just as ready for seasonal indulgence as they are for year-round enjoyment.
Trend Themes
1. Single-serving Desserts - Individual-sized pies cater to the need for portion control while offering a diverse array of flavors.
2. Seasonal Limited-time Offerings - Special holiday-themed treats create excitement and urgency among consumers eager to try new flavors.
3. Gourmet Fast-food Fusion - High-quality, ready-to-eat desserts like Crumbl's pies bring gourmet experiences to the convenience of a fast-food format.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend of bite-sized, artisanal desserts that appeal to consumers looking for indulgent yet portion-controlled treats.
2. Foodservice - The rise of single-serving, premium desserts signifies an opportunity for foodservice providers to innovate with diversified dessert offerings.
3. Consumer Packaged Goods - CPG companies can explore creating pre-packaged, single-serving gourmet desserts that mimic the fresh bakery experience.

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