Crumbl is Serving Up a New Brownie Sundae Dessert This Week
Katherine Pendrill — October 5, 2024 — Lifestyle
References: brandeating
Crumbl continues to expand beyond cookies to include a new Brownie Sundae dessert.
Despite the name, Crumbl's new Brownie Sundae does not actually involve any ice cream. Instead, the tasty dessert consists of a chewy chocolate brownie topped with creamy vanilla mousse, warm fudge sauce, rainbow sprinkles, and a bright red cherry on top.
The new brownie treat is available as part of Crumbl's rotating weekly lineup ending on October 5th, which also includes several other tasty offerings. For instance, there's the Cookies & Cream Milkshake Cookie, which consists of a chilled cookie studded with Oreo cookie pieces and topped with both vanilla and Oreo buttercream, as well as a Mini Oreo cookie. There's also the seasonal Pumpkin Cake Cookie, which is a warm pumpkin cookie topped with cream cheese frosting and semi-sweet chocolate chips
Image Credit: Crumbl
Despite the name, Crumbl's new Brownie Sundae does not actually involve any ice cream. Instead, the tasty dessert consists of a chewy chocolate brownie topped with creamy vanilla mousse, warm fudge sauce, rainbow sprinkles, and a bright red cherry on top.
The new brownie treat is available as part of Crumbl's rotating weekly lineup ending on October 5th, which also includes several other tasty offerings. For instance, there's the Cookies & Cream Milkshake Cookie, which consists of a chilled cookie studded with Oreo cookie pieces and topped with both vanilla and Oreo buttercream, as well as a Mini Oreo cookie. There's also the seasonal Pumpkin Cake Cookie, which is a warm pumpkin cookie topped with cream cheese frosting and semi-sweet chocolate chips
Image Credit: Crumbl
Trend Themes
1. Alternative Sundae Desserts - Introducing sundae-inspired desserts without traditional ice cream allows for unique sweet treats that are accessible to those with lactose intolerance.
2. Weekly Rotating Menus - A rotating weekly lineup of limited-time offerings keeps consumer interest high and creates a sense of urgency for trying new products.
3. Elevated Brownie Creations - Transforming classic brownies with gourmet toppings such as vanilla mousse and warm fudge sauce introduces a luxury element to an otherwise simple dessert.
Industry Implications
1. Specialty Desserts - Continually innovating within specialty desserts can attract a niche market that seeks unique and elaborate sweet treats.
2. Bakery and Confectionery - Expanding product lines to include diversified dessert options fosters brand growth and increases consumer engagement.
3. Food and Beverage Retail - Offering a diverse range of premium dessert items as part of a rotating selection can enhance customer loyalty and increase foot traffic.
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