These new Bigelow Signature Line teas are being added to the brand's product portfolio to provide consumers with functional options that don't skimp when it comes to flavor. The teas include the Ginger Honey Herbal Tea plus Zinc, Peak Energy™ Black Tea plus extra L-Theanine and Caffeine, and Whispering Wildflowers™ Herbal Tea plus L-Theanine. Each of the teas are achieved with high-quality ingredients alongside added nutrients that will support the health and wellness needs of today's consumer.
The new Bigelow Signature Line teas respond to the increasing demand amongst consumers for familiar products with added benefits as they seek to elevate their everyday lifestyle. The products are priced around $3.49 each to make them a competitive option for consumers to stock into their pantries.
Functional Tea Blends
These New Bigelow Signature Line Teas Come in Three Varieties
Trend Themes
1. Functional Tea Blends - Companies can explore creating functional blends in the tea industry to cater to health-conscious consumers who seek added benefits from their everyday beverages.
2. Product Portfolio Enhancement - Businesses in the food and beverage industry can consider expanding their product portfolios with functional options to meet the increasing demand for products that offer both health benefits and great flavor.
3. Affordable Functional Beverages - Opportunities arise for companies to develop affordable functional beverages that provide added nutrients and wellness support, offering a competitive option for consumers to incorporate into their daily routines.
Industry Implications
1. Tea Industry - The tea industry can explore the development of functional blends incorporating high-quality ingredients and added nutrients to meet the growing demand for health-conscious beverages.
2. Food and Beverage Industry - Companies in the food and beverage industry can capitalize on the trend of functional teas by expanding their product portfolios to include options that cater to health-conscious consumers.
3. Consumer Goods Industry - In the consumer goods industry, opportunities exist to create affordable functional beverages that provide health benefits and appeal to consumers looking for convenient wellness solutions.