bettergoods is a new value brand by Walmart that was created to make high-quality, great-tasting, chef-inspired products more accessible to consumers. In the lineup, there's Hot Honey Seasoning for $3, premium Bronze Cut Pasta from Italy for $1.97 and Oatmilk Non-Dairy Frozen Desserts for just $3.44 per pint. bettergoods also includes a "Made Without" category to affordably cater to different lifestyle and dietary needs.
"Today’s customers expect more from the private brands they purchase—they want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way," said Scott Morris, SVP of private brands, food and consumables at Walmart.
bettergoods is Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has ever brought to market.
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Chef-Inspired Value Brands
bettergoods by Walmart Makes Tasty, Quality Food More Accessible
Trend Themes
1. Affordable Chef-inspired Products - A growing demand for affordable, high-quality, chef-inspired products is driving a new trend in consumer goods.
2. Accessible Premium Food - The emphasis on accessibility and quality in premium food offerings is reshaping consumer preferences and market dynamics.
3. Diverse Dietary Options - The introduction of affordable, diverse dietary options in food products is meeting the evolving needs and preferences of consumers.
Industry Implications
1. Retail - The retail industry can explore innovations in private label branding to meet the increasing demand for high-quality, affordable food products.
2. Food Manufacturing - Food manufacturing companies have the opportunity to develop chef-inspired, accessible food products to cater to changing consumer tastes and preferences.
3. Consumer Packaged Goods - Consumer packaged goods companies can capitalize on the trend of offering diverse dietary options at affordable prices to appeal to a wider customer base.