For December, Chili's is sharing a $5 festive margarita called the Berry Blitzen 'Rita to cap off the year of monthly margarita deals. The limited-edition drink boasts a berry flavor and is prepared with ingredients like Sauza Silver tequila, Cointreau, Monin Blackberry, strawberry purée and fresh sour. The seasonal drink is served with a wedge of lime, which provides contrast to the color of the berry-flavored beverage and creates the holiday-themed color scheme. As Chili's puts it, the drink will have people feeling "like you're raising a glass with Rudolph himself."
Until New Year's Eve, Chili's will be serving the limited-edition Berry Blitzen 'Rita with tacos and quesadillas, offering a different way for people to enjoy a taste of the season without traditional holiday food.
Festive Berry Margaritas
Chili's Berry Blitzen ‘Rita Features Blackberry Syrup & Strawberry Puree
Trend Themes
1. Festive Margaritas - Creating unique and flavorful margarita combinations is a disruptive innovation opportunity for bars and restaurants.
2. Limited-edition Drinks - Offering seasonal and limited-edition drinks can drive customer excitement and increase sales for beverage companies.
3. Holiday-themed Color Schemes - Using holiday-inspired color schemes in food and beverages can attract customers and create a festive atmosphere for restaurants and bars.
Industry Implications
1. Food and Beverage - Incorporating innovative and festive flavors into food and beverage offerings can create new opportunities for the food and beverage industry.
2. Bars and Restaurants - Creating seasonal drink specials and unique flavor combinations can attract customers and increase sales for bars and restaurants.
3. Hospitality and Events - Developing holiday-themed menus and drinks for events and gatherings can provide a unique experience for customers and drive business for the hospitality industry.