These new Ben’s Original Favourites and Lunch Bowls are making their way to the UK market as a series of heat-and-eat meal products perfect for consumers to keep in the pantry for enjoyment anytime of day.
The products include Ben's Original Lunch Bowls in Spicy Mexican and Moroccan Buddha options alongside Ben's Original Favourites in Chilli Con Carne and Risotto. The Lunch Bowls are suitable for enjoyment hot or cold, while the Original Favourites are great on their own or as a side dish. The products are making their way exclusively to Tesco locations this month ahead of a wider rollout taking place later in the year.
General Manager of Mars Food and Nutrition Europe Nick Reade spoke on the new Ben’s Original Favourites and Lunch Bowls saying, "We know people want to enjoy healthy, tasty meals, but often don’t have the time to prepare them from scratch. This insight has driven our ready meal innovation strategy which is all about giving consumers a range of tasty and nutritious meals that can be made in minutes. Ben’s Original Favourites and Lunch Bowls will join an existing line-up of exciting products that have hit shelves in recent years, including Ben’s Original Plant Powered and Dolmio Pronto pasta products."
Heat-and-Eat Pouched Meals
These New Ben’s Original Favourites and Lunch Bowls are Easy to Enjoy
Trend Themes
1. Convenience-focused Ready Meals - These heat-and-eat pouches cater to the busy consumer looking for quick yet nutritious meal options.
2. International Flavors at Home - Incorporating global flavors like Spicy Mexican and Moroccan Buddha provides a taste of international cuisine without extensive preparation.
3. Flexible Dining Options - With meals that can be enjoyed hot or cold, consumers have the flexibility to adapt their dining experience to their schedule and preference.
Industry Implications
1. Food and Beverage - The introduction of these convenient meal pouches transforms the traditional home-cooking market by offering pre-prepared, culturally diverse options.
2. Convenience Retail - Products like Ben's Original Favourites and Lunch Bowls are set to impact convenience stores and supermarkets by addressing the demand for quick, nutritious meals.
3. Health and Wellness - By emphasizing nutritious ingredients in ready-made meals, this trend aligns with the growing consumer interest in health-conscious eating.