Flavored gins have been experiencing a surge in popularity as Millennial consumers seek out more premium libation options, which is seeing brands respond with options like the Beefeater Blood Orange Gin.
Featuring a juicy fruit profile, the gin has an ABV of 37.5% and is characterized by a bittersweet flavor that makes it perfect as an alternative to traditional gins in your choice of cocktail. The product speaks to the growing popularity of orange gin, which is reportedly the second-fastest options after pink gin amongst consumer demographics like Millennials.
The Beefeater Blood Orange Gin is crafted with an attention to detail and has been expertly branded to make it an instantly recognizable option on store shelves; the deep orange color also works to garner attention from curious shoppers.
Bittersweet Gin Libations
The Beefeater Blood Orange Gin Has a Juicy Citrus Profile
Trend Themes
1. Flavored Gins - The surge in popularity of flavored gins presents an opportunity for brands to create unique and premium options like Beefeater Blood Orange Gin.
2. Millennial Consumer Preference - Millennial consumers seeking more premium libation options create a demand for innovative and non-traditional gins like Beefeater Blood Orange Gin.
3. Growing Popularity of Orange Gin - The increasing popularity of orange gin, particularly among Millennials, indicates a market opportunity for brands to develop new and exciting citrus-flavored gins.
Industry Implications
1. Alcoholic Beverages - The rise in flavored gins appeals to the evolving tastes of consumers, creating opportunities for growth and innovation within the alcoholic beverages industry.
2. Beverage Packaging - The demand for eye-catching and distinctive branding for flavored gins, such as Beefeater Blood Orange Gin, fuels innovation within the beverage packaging industry.
3. Cocktail Mixology - The emergence of unique flavored gins like Beefeater Blood Orange Gin opens up possibilities for mixologists to create exciting and innovative cocktail recipes to cater to the changing preferences of consumers.