Nick's Sticks newest beef stick snack is enhanced with 30% pea protein, which is rich in iron and amino acids. While meat often stands alone as a high-protein snack, the 100% grass-fed beef sticks shares the same experience as ever with added high-quality protein. According to Nick's Sticks president Mark Vieth, "we were able to create a meat snack stick that is 30% plant-based to appeal to the 70% of consumers who are looking for more plant protein in their diet."
Just as Nick's Sticks is now enhancing its meat stick snacks with a source of plant-based protein, there are some meat brands that are creating hybrid burgers with mushrooms and veggies, offering multiple sources of protein for carnivores and flexitarians.
Hybrid Protein Beef Sticks
Nick's Sticks New Grass-Fed Beef Stick is Enhanced with 30% Pea Protein
Trend Themes
1. Hybrid Protein Snacks - Meat brands are exploring hybrid snacks that combine animal-based protein with plant-based protein, catering to the increasing demand for plant protein in diets.
2. Grass-fed Protein Enhancement - Enhancing grass-fed meat products with additional protein sources like pea protein presents an opportunity to attract health-conscious consumers seeking high-quality protein snacks.
3. Flexitarian Protein Options - Creating hybrid burgers with both meat and plant-based ingredients provides flexitarians with a versatile protein option that caters to their dietary preferences and values.
Industry Implications
1. Meat Products - Meat brands can innovate by incorporating plant-based protein into their products, tapping into the growing market of consumers seeking alternative protein sources.
2. Health Food Snacks - The incorporation of plant protein into meat-based snacks opens up opportunities in the health food snack industry, where consumers are looking for nutritious and balanced options.
3. Alternative Protein - The hybrid protein trend offers opportunities for companies in the alternative protein industry to collaborate with traditional meat producers and develop innovative products that appeal to a wider range of consumers.