The be. canned cocktails have been announced by Global Brands as a series of libations perfect for consumers to pick up as a convenient way to bring the flavor of mixologist-made drinks to their own home.
The drinks come in five flavors including Strawberry Daiquiri, Pina Colada, Passion Fruit Martini, Margarita and Paloma of white the first three are nitro-infused. Featuring an 8.4% ABV, the canned cocktails are making their debut at select retailers in the UK where shoppers can pick them up for £3 each.
Marketing Director for Global Brands Matthew Bulcroft commented on the be. canned cocktails saying, "As the number one off-trade canned cocktail provider, we’re already expert at what we do, and we have the infrastructure in place to do it well and at scale. We’ve invested over a year developing be. cocktails and during that time we’ve been able to bring together all the best qualities a cocktail should have into one can, using industry insights that have influenced flavours, textures, price, design and ABV."
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Trend Themes
1. Nitro-infused Canned Cocktails - The be. canned cocktails offer nitro-infused flavors, bringing a new level of smoothness and richness to the canned cocktail industry.
2. Convenient Mixologist-made Cocktails - be. canned cocktails provide a convenient way for consumers to enjoy mixologist-quality drinks at home, disrupting the traditional bar experience.
3. Innovative Cocktail Packaging - The be. canned cocktails showcase innovative packaging design, revolutionizing the way cocktails are presented and consumed by customers.
Industry Implications
1. Alcoholic Beverages - The introduction of be. canned cocktails presents disruptive innovation opportunities in the alcoholic beverages industry, catering to convenience-seeking consumers.
2. Canned Food and Beverage - The be. canned cocktails tap into the growing demand for ready-to-drink products, disrupting the canned food and beverage industry with premium cocktail offerings.
3. Packaging and Labeling - The innovative packaging and labeling of be. canned cocktails create opportunities for disruptive innovation in the packaging industry, redefining the visual and tactile experience of canned beverages.