The BoTree named Jo Loves by Jo Malone CBE as its official bathroom amenity partner and this made the luxury London hotel one of the first hotels globally to launch the Jo Loves Pomelo Collection in every guest room. The uplifting, aromatic Pomelo Hotel Collection features products like hand wash and shower gel with notes of pink pomelo, vetiver and suede and it helps a wider audience experience one of the most beloved fragrances from Jo Loves.
The BoTree’s partnership with Jo Loves is part of the hotel’s commitment to Conscious Luxury and it's a natural fit since the Jo Loves Pomelo Collection is naturally sulphate-, paraben-and cruelty-free. What's more, the Jo Loves Pomelo Collection is packaged using OceanBound Plastic, recycled plastic collected from high-risk waterways, and it's distributed by VANITY GROUP, the only hotel amenity provider to be PETA-certified.
Pomelo Hotel Amenities
Jo Loves is the Official Bathroom Amenity Partner of The BoTree
Trend Themes
1. Conscious Luxury - The BoTree’s partnership with Jo Loves aligns with the hotel’s commitment to Conscious Luxury, providing an opportunity for other luxury establishments to prioritize sustainable and ethical bathroom amenities.
2. Oceanbound Plastic Packaging - The Jo Loves Pomelo Collection's packaging presents a disruptive innovation opportunity in the hotel amenity industry, with the use of OceanBound Plastic showcasing a sustainable and environmentally-friendly alternative to traditional packaging materials.
3. Peta-certified Amenity Provider - VANITY GROUP's PETA-certification offers a disruptive advantage in the hotel amenity industry, appealing to consumers who prioritize cruelty-free and ethical products, thereby creating an opportunity for other amenity providers to follow suit.
Industry Implications
1. Luxury Hotels - The partnership between The BoTree and Jo Loves presents an opportunity for luxury hotels worldwide to offer sustainable, high-quality amenities, attracting environmentally-conscious consumers.
2. Packaging - The innovative use of OceanBound Plastic in the Jo Loves Pomelo Collection's packaging opens up a potential disruptive landscape in the packaging industry, inspiring other brands to adopt more sustainable practices.
3. Amenity Providers - VANITY GROUP's PETA-certification sets a new standard for amenity providers, enticing hotels and other establishments to seek out cruelty-free and ethical options, driving a shift in the industry towards more sustainable practices.