The Natura Ekos Collection Captures Qualities of the Rainforest
Laura McQuarrie — July 18, 2024 — Fashion
References: naturabrasil & fragrantica
The Natura Ekos Collection is expanding to include Ryo Vivo and Ryo Chuva, a pair of fragrances that use innovative technology to capture the essence of Brazil's Amazon Rainforest.
Ekos Ryo Vivo shares the bioessence of the Amazonian jarana flower, and to authentically capture what makes its presence in forest trees and rivers unique, the brand tapped into the genetic heritage from members of the Ver-o-Peso Herb Growers' Association and the Boa Vista Producers' Association. Ekos Ryo Chuva expresses the bioessence of Amazonian rain with lively and intense notes of wet earth, ozonic vapors and zesty citrus fruits.
Both bottle tops are produced from 100% recycled materials collected from the waters of Amazonian rivers in collaboration with the Rio Vivos project.
Ekos Ryo Vivo shares the bioessence of the Amazonian jarana flower, and to authentically capture what makes its presence in forest trees and rivers unique, the brand tapped into the genetic heritage from members of the Ver-o-Peso Herb Growers' Association and the Boa Vista Producers' Association. Ekos Ryo Chuva expresses the bioessence of Amazonian rain with lively and intense notes of wet earth, ozonic vapors and zesty citrus fruits.
Both bottle tops are produced from 100% recycled materials collected from the waters of Amazonian rivers in collaboration with the Rio Vivos project.
Trend Themes
1. Bioessence Perfume Innovation - Innovative technology is used to capture and replicate the unique essences of Amazonian flora.
2. Sustainable Packaging Solutions - Bottle tops made from 100% recycled materials sourced from Amazonian rivers highlight sustainable packaging practices.
3. Cultural Heritage Preservation - Incorporating genetic heritage from local Amazonian communities into products promotes cultural heritage preservation.
Industry Implications
1. Fragrance and Perfume Industry - New methods for capturing natural bioessences offer innovative directions in the high-end fragrance market.
2. Sustainable Packaging Industry - Utilizing recycled materials in product packaging aligns with growing environmental awareness and consumer demand for sustainability.
3. Ethical Sourcing Industry - Collaborating with indigenous communities to source ingredients ethically highlights a growing trend in responsible sourcing.
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