Barilla teamed up with former gymnast and four-time champion Shawn Johnson East to spotlight Barilla Protein+ pasta, and fuel athletes, everyday athletes and others who are active every day like parents, caregivers and busy students.
To launch the partnership, Shawn Johnson East and Barilla hosted an exclusive pasta party in Nashville, TN, where attendees participated in a 17-minute workout curated and led by Shawn (referencing Protein+ pasta's 17 grams of protein per 3.5-ounce serving) and then enjoyed a nutritious brunch featuring Barilla products.
Fans can look out for Protein+ Gold Box Medals delivered to influencers, athletes and celebrities. These wearable, sample-size circular boxes in the signature Protein+ color are filled with real Protein+ pasta, helping to support and celebrate individuals for their activities.
Energizing Protein Pastas
Barilla and Shawn Johnson East Celebrate and Support Everyday Athletes
Trend Themes
1. Protein-enriched Foods - Protein-enriched foods are offering consumers more than just basic nutrition, addressing their desires for enhanced dietary options.
2. Celebrity Endorsed Wellness Events - Celebrity endorsed wellness events are drawing attention by merging influential figures with engaging physical activities.
3. Wearable Food Samples - Wearable food samples are transforming product promotions by combining convenience and novelty for on-the-go consumers.
Industry Implications
1. Health and Wellness - The health and wellness industry continues to evolve with innovative products catering to the active lifestyle of modern consumers.
2. Food and Beverage - The food and beverage industry is seeing a rise in functional foods that cater to health-conscious individuals seeking added nutritional benefits.
3. Marketing and Promotions - The marketing and promotions industry leverages creative engagement methods to enhance brand visibility and consumer interaction.