Barilla is Celebrating Carbonara Day with a Recipe for Everyone
Laura McQuarrie — April 6, 2023 — Lifestyle
References: open-recipes.barilla & adweek
On this year's Carbonara Day, everyone can indulge in this simple Italian dish with a new recipe that accommodates various food allergies and intolerances. Based on the results of a survey, Barilla found that "nearly half of American cooks would be motivated to cook more regularly if they could make one dish that catered to all." In response, it released an alternative Carbonara recipe that reinvents the classic Italian recipe as one that can be more widely shared.
Open Carbonara was mindfully made to share good food and good cooking, no matter a person's dietary restrictions. This accessible recipe features carefully chosen ingredients like potatoes, soy flakes, saffron and celery root to "preserve the integrity, texture and flavor of Carbonara."
Open Carbonara was mindfully made to share good food and good cooking, no matter a person's dietary restrictions. This accessible recipe features carefully chosen ingredients like potatoes, soy flakes, saffron and celery root to "preserve the integrity, texture and flavor of Carbonara."
Trend Themes
1. Alternative Italian Recipes - As dietary restrictions become more well-known and commonplace, there is a growing trend towards the creation of recipes that accommodate restricted diets.
2. Mindful Cooking - Consumers are increasingly drawn to foods that are consciously created, balancing flavor, ethical sourcing and health.
3. Personalized Recipes - As the demand for customization grows, more chefs and food companies are creating recipes that can easily be adapted to individual dietary restrictions or preferences.
Industry Implications
1. Food and Drink - The food and drink industry must adapt to cater to shifting tastes, rising dietary restrictions, and ethical considerations.
2. Recipe and Meal Kit Delivery - With the rise of personalized recipes, there is a growing opportunity for recipe and meal kit delivery services to create and market recipes that cater to individual dietary restrictions.
3. Restaurant Industry - Restaurants can capitalize on the trend towards ethical eating and catering to dietary restrictions by including more diverse and innovative menu offerings.
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