Bandit Wines launched a new augmented reality experience with wine packaging that invites people to virtually explore America's National Parks. The Go Explore experience can be activated by scanning a QR code without needing an app to instantly take a trip to Yosemite, Mt. Rainier and Olympic National Park.
Made possible with global production studio Aircards and the power of Snap's Camera Kit, the augmented reality wine experience takes consumers on a journey from glacier-capped mountains to picturesque coastlines, and to beautiful parks beyond.
Bandit Wines is also encouraging people to discover the wonders within the United States with the Go Explore sweepstakes, where five lucky winners will get a National Parks Annual Pass so that they can experience the majesty of these natural settings in real life.
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Trend Themes
1. Augmented-reality Wine Experiences - Immersive AR packaging invites consumers to virtually explore National Parks through engaging journeys from home.
2. Virtual Travel and Wine Pairing - Innovative AR wine experiences combine travel exploration and wine enjoyment for a unique and educational consumer engagement.
3. AR Marketing for Wineries - Winery brands leverage AR technology to connect with consumers on a deeper level through interactive and educational content.
Industry Implications
1. Wine and Beverage - Incorporating AR experiences into wine packaging creates opportunities to enhance consumer engagement and brand storytelling.
2. Travel and Tourism - Collaborating with wineries to offer virtual travel experiences opens up new avenues for promoting destinations and engaging travel enthusiasts.
3. Marketing and Advertising - Utilizing AR technology in marketing strategies presents a novel way for industries to captivate audiences and differentiate their brands in a competitive landscape.