Brand Society designed the authentic comfort food packaging for Nanna's baked pies. The Nanna's brand seeks to bring consumers fresh pies and desserts that remind them of happy childhood memories. With this in mind, Brand Society created a playful and colorful design that incorporated an image of an outlined apple -- used to represent the traditional and authentic dessert.
Each package of Nanna's baked pies is labeled with this frilly apple, which takes up the entire front panel of each box. Contained within the apple logo is the brand's name in cursive writing. In addition, each box contains an image of a freshly baked pie to entice consumers.
Nanna's re-designed labels aim to excite customers with bold colors, playful graphics and curvy text that is used to awaken their inner child. The whimsical packages will appeal to a diverse demographic of child and adult consumers with an eye for creativity.
Playful Apple Pie Labels
The Labels for Nanna's Baked Pies Use Cartoon Apples and Cursive Writing
Trend Themes
1. Playful Packaging Design - The use of bold colors, playful graphics, and curvy text in packaging designs can awaken consumers' inner child and create a sense of excitement.
2. Nostalgia Marketing - Brands can tap into consumers' happy childhood memories by using nostalgic elements in their packaging designs, creating a sense of familiarity and emotional connection.
3. Visual Branding - Incorporating visually appealing elements such as outlined apples and cursive writing can help brands create a distinct and recognizable visual identity.
Industry Implications
1. Food Packaging - Food brands can leverage playful packaging designs to stand out on store shelves and attract a wide range of consumers.
2. Bakery - Bakeries can strengthen their brand identity and appeal to customers by incorporating nostalgic elements in their packaging designs.
3. Marketing and Advertising - The use of nostalgia marketing and visually appealing packaging designs can be leveraged by marketing and advertising agencies to help brands connect with their target audience and create memorable experiences.