Avatly is a metaverse shopping mall and it will be opening as a place where avatars can shop for fashion in a highly realistic setting. This kind of new hybrid shopping experience offers not just access to digital clothing items but also real-world ones as well. The expansive space spans 300,000 (virtual) square meters and encompasses three floors.
The idyllic virtual destination is set in the middle of an island in the tropics and this shopping mall of the future has the potential to take phygital shopping to a new dimension.
With the rise of digital fashion and the metaverse, the items that people are investing in and the way they choose to purchase those goods is changing.
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
Trend Themes
1. Phygital Shopping - Avatly's hybrid shopping experience merges real-world and virtual shopping, creating opportunities for retailers to provide a unique shopping experience for their customers.
2. Digital Fashion - The rise of digital fashion in the metaverse creates opportunities for new business models and revenue streams for both fashion brands and tech companies.
3. Virtual Real Estate - As more people spend time in virtual spaces, the demand for virtual real estate will increase and offer new opportunities for developers and investors to create immersive digital experiences.
Industry Implications
1. Retail - Avatly's metaverse shopping mall presents opportunities for traditional retailers to expand their reach by offering virtual storefronts and product integrations.
2. Fashion - Digital fashion's growing popularity in the metaverse presents opportunities for fashion brands to create virtual clothing lines and collaborations with technology companies and designers.
3. Real Estate - The growth of virtual real estate in the metaverse creates opportunities for development, investment, and management of immersive digital experiences and environments.